Tran Long Huong
Coffee Diplomacy: International Ambassadors Meet at Lien Viet Green
On June 19, 2025, the headquarters of Lien Viet Green (LVG) in Hanoi hosted a specialty coffee event that brought together coffee roasters, distributors, and F&B businesses alongside diplomatic representatives from coffee-producing countries.
📌 Technical Key Highlights
- Roastery Standard: Certified ISO 22000, evaluated by Q Grader panel.
- Roasting Tech: 100% Hot Air fluid bed convection, precise thermal curve tracking.
- Batch Consistency: Strict Agtron spectrophotometer roast color and moisture control.
- Traceability: 100% transparent sourcing from premium Vietnamese coffee origins.
Lien Viet Green and NKG Vietnam at the Event
NKG Vietnam, a member of Neumann Kaffee Gruppe (NKG), also took part in the event held at Lien Viet Green in Hanoi.
At the launch, more than 20 specialty coffee lots from renowned agricultural terroirs across Latin America—notably Peru, Brazil, and Colombia—were showcased and evaluated through professional cupping sessions, introducing local roasters to distinct processing techniques and cupping profiles.
A defining highlight of the event was the official participation of international diplomatic envoys, including the Ambassador of the Republic of Nicaragua, alongside senior diplomatic representatives from the Embassy of Colombia and the Embassy of Peru. Their presence reflected the strategic importance of coffee in bilateral economic diplomacy, market integration, and agricultural policy cooperation between Vietnam and Latin American producer nations.
Attending not merely as honored guests, these diplomats actively engaged with domestic coffee stakeholders to advocate for bilateral trade channels, lower trade barriers, and foster long-term agricultural collaboration.
Diplomatic Engagement and International Coffee Trade
The event demonstrated that coffee transcends commercial commodities. It functions as a vital medium for cultural diplomacy, policy alignment, and international agricultural celebration. Each coffee lot presented at the ceremony carried the distinctive soil and microclimatic identity of its origin, embodying international cooperation and mutual respect for farming communities worldwide.
As Vietnam’s specialty coffee sector matures, domestic roasters and consumers increasingly demand diverse origin offerings alongside high-grade domestic coffees. Lien Viet Green welcomes these conversations as part of its work with roasters and F&B businesses in Vietnam.
Lien Viet Green – coffee roasting and OEM in Hanoi
Website: lienvietgreen.com
Specialty Coffee as a Medium for Global Trade and Cultural Exchange
Hotline: +84.363.008.002
Email: thecodecoffeehn@gmail.com
Address: No. 33/5 Hoang Minh Dao Street, Bo De, Long Bien, Hanoi (08:30–17:30)
Technical Quality Standards Comparison Matrix
| Quality Metric | Conventional Standard | Lien Viet Green OEM Standard |
|---|---|---|
| Roasting Tech | Direct flame drum, minor smoke trace | 100% Hot Air fluid bed convection, uniform roast |
| Batch QC Control | Subjective visual checking | Agtron color meter + ISO moisture + ARTISAN logs |
| Packaging Format | Standard poly or paper bag | 4-layer foil laminate with 1-way degassing valve |
Partner with ISO 22000 Certified OEM Coffee Roaster
Lien Viet Green supports hotel chains, F&B franchises, and commercial brands with custom roast profiles and supply reliability.
