Coffee Diplomacy: International Ambassadors Meet at Lien Viet Green
On June 19, 2025, the headquarters of Lien Viet Green (LVG) in Hanoi hosted a specialty coffee event that brought together coffee roasters, distributors, and F&B businesses alongside diplomatic representatives from coffee-producing countries.
📌 Technical Key Highlights
- Roastery Standard: Certified ISO 22000, evaluated by Q Grader panel.
- Roasting Tech: 100% Hot Air fluid bed convection, precise thermal curve tracking.
- Batch Consistency: Strict Agtron spectrophotometer roast color and moisture control.
- Traceability: 100% transparent sourcing from Vietnamese coffee origins.
Lien Viet Green and NKG Vietnam at the Event
NKG Vietnam, a member of Neumann Kaffee Gruppe (NKG), also took part in the event held at Lien Viet Green in Hanoi.
At the launch, more than 20 specialty coffee lots from renowned agricultural terroirs across Latin America—notably Peru, Brazil, and Colombia—were showcased and evaluated through professional cupping sessions, introducing local roasters to distinct processing techniques and cupping profiles.
A defining highlight of the event was the official participation of international diplomatic envoys, including the Ambassador of the Republic of Nicaragua, alongside senior diplomatic representatives from the Embassy of Colombia and the Embassy of Peru. Their presence reflected the strategic importance of coffee in bilateral economic diplomacy, market integration, and agricultural policy cooperation between Vietnam and Latin American producer nations.
Attending not merely as honored guests, these diplomats actively engaged with domestic coffee stakeholders to advocate for bilateral trade channels, lower trade barriers, and foster long-term agricultural collaboration.
Diplomatic Engagement and International Coffee Trade
The event demonstrated that coffee transcends commercial commodities. It functions as a vital medium for cultural diplomacy, policy alignment, and international agricultural celebration. Each coffee lot presented at the ceremony carried the distinctive soil and microclimatic identity of its origin, embodying international cooperation and mutual respect for farming communities worldwide.
As Vietnam’s specialty coffee sector matures, domestic roasters and consumers increasingly demand diverse origin offerings alongside high-grade domestic coffees. Lien Viet Green welcomes these conversations as part of its work with roasters and F&B businesses in Vietnam.
Lien Viet Green – coffee roasting and OEM in Hanoi
Website: lienvietgreen.com
Specialty Coffee as a Medium for Global Trade and Cultural Exchange
Hotline: +84.363.008.002
Email: coffee@lienvietgreen.com
Address: No. 33/5 Hoang Minh Dao Street, Bo De, Long Bien, Hanoi (08:30–17:30)
Technical Quality Standards Comparison Matrix
| Quality Metric | Conventional Standard | Lien Viet Green OEM Standard |
|---|---|---|
| Roasting Tech | Direct flame drum, minor smoke trace | 100% Hot Air fluid bed convection, uniform roast |
| Batch QC Control | Subjective visual checking | Agtron color meter + ISO moisture + ARTISAN logs |
| Packaging Format | Standard poly or paper bag | 4-layer foil laminate with 1-way degassing valve |
For the bigger picture behind events like this, read about opportunities and trends in the Vietnam specialty coffee market.
If you are new to cupping sessions, our guide to the coffee taster’s flavor wheel explains how tasting notes are described.
Roasters and F&B businesses can learn about our coffee roasting for cafés and chains, or book a cupping at our Long Bien roastery.
Sources: Coffee Quality Institute (CQI) Q Grader certification; ISO 22000:2018 on the ISO website and Lien Viet Green roastery ISO 22000:2018 certificate.
Frequently asked questions
When and where did the coffee diplomacy event take place?
It took place on June 19, 2025, at Lien Viet Green’s headquarters in Hanoi. Coffee roasters, distributors and F&B businesses joined diplomatic representatives from coffee-producing countries.
Which diplomats attended the event?
The Ambassador of the Republic of Nicaragua attended, together with senior diplomatic representatives from the Embassy of Colombia and the Embassy of Peru. They talked with Vietnamese coffee businesses about bilateral trade channels, lower trade barriers and long-term agricultural cooperation.
What coffees were presented?
More than 20 specialty coffee lots from Latin American growing regions were showcased and evaluated in professional cupping sessions. This introduced local roasters to different processing techniques and cup profiles.
Why does coffee matter in diplomacy?
Coffee is more than a commodity. The event showed it working as a medium for cultural exchange, trade dialogue and respect for farming communities, with each lot carrying the soil and climate identity of its origin.
Can roasters and F&B businesses visit Lien Viet Green?
Yes. Our roastery is at 33/5 Hoang Minh Dao, Bo De, Long Bien, Hanoi, and you can book a cupping there to taste coffees from Vietnamese origins such as Dak Lak, Lam Dong, Gia Lai and Son La.
Partner with ISO 22000 Certified OEM Coffee Roaster
Lien Viet Green supports hotel chains, F&B franchises, and commercial brands with custom roast profiles and supply reliability.
