About us

Throughout the past five years, I’ve had numerous questions and embarked on
a quest to find answers.
Vietnam is renowned for its robusta coffee exports, consistently ranking as
the second-largest coffee-producing country in terms of quantity. However,
the quality of Vietnamese coffee is yet to be widely recognized by many
around the world.
I met many Vietnamese coffee farmers who were very miserable because they
were too busy chasing quantity. Because of their size, the F1 generation of
many coffee-making families cut down their trees and planted them with other
fruit trees. Because coffee has changed and is changing, poor farmers cannot
meet the knowledge and keep up with the rapid change in the coffee industry.
When the world drinks the quintessence of specialty coffee, Vietnamese
people in many places still use dirty coffee, coffee mixed with okra and spices
and seasoned with salt.

I want to make a small contribution to change this.
I want the Vietnamese to understand more about coffee, one of the leading
agricultural commodities, an industry that feeds many people in Vietnam.
I want international friends to change their view of the quality of Vietnamese
coffee.
I wish for the sustainable growth of Lien Viet Xanh company, enabling us to
financially support bringing Vietnamese specialty coffee to the world.
I want, and I find a way.
In the next five to ten years, we will continue to explore avenues to achieve our
goals.